Chapter 14 Innovation in Utility Craftsmanship: Analysis Based on Human Capital

The objective of this work is to determine the relationship between human capital and artisanal innovation. Nowadays, in Tonalá Jalisco, artisanal pieces are produced in an innovative way, either by using ceramic or any variant of the mud technique, but a substantial part of the business is what makes innovative business thinking possible. The Intellectus Model, created by Eduardo Bueno in 2011, is used as a reference, distinguishing intellectual capital in three types of capital. But for the purpose of this study, we have only analyzed the relationship of human capital with respect to artisanal innovation. The study was conducted in 2018 on 73 craft economic units. Using the Pearson chi-square technique and applying the Statistical Package for the Social Sciences (SPSS) program, the qualitative relationship between innovation and human capital was analyzed. The result shows a positive relationship between human capital and innovation.