Chapter 15. Conclusion

This final chapter states the main findings in relation to the nine research trends on women’s entrepreneurship (WE). Its WE model makes a significant advance in conceptualizing the 10 elements that women entrepreneurs and their allies must engage with. The study found that the women founders are considerate of the prosperity of their community, they care for the people around them and for the physical environment. Many are greatly concerned with sustainability, so their business approaches are designed to contribute to the circular economy. These include considerations and decisions about preserving local traditions and multiplicity while scaling their businesses toward more standardized products and services to meet global demands and opportunities. They are making a profit in doing business by doing good. This is an ongoing challenge. The chapter summarizes findings in each case study.