Chapter 15 Mechanism of Optimization of the Model of Information Economy

Purpose The purpose of this chapter is to verify the hypothesis on the influence of the model of information product promotion as the main element of information economy on duration of its lifecycle. Structure/Methodology/Approaches The chapter includes theoretical foundations of implementation of information economy, the model of information product promotion in the market, and recommendations for optimization of the model of information economy. The methodology of this chapter includes such methods of scientific research as problem and logical analysis, correlation and comparative analysis, synthesis and formalization, and application of the Theory of Games in description of the model of information product promotion. Results The authors consider the process of informatization of society from the economic point of view. The conclusions are made regarding the difficulties during transition from industrial to information economy. Positive and negative aspects of implementation of information economy are determined. The model of information economy is described, and recommendations for its optimization are given. Connection between low expenditures for innovations and oil price fluctuations, peculiar for the countries that export oil and natural gas, is shown. Also, the model of information product promotion in the market is given. The sense of the model is to consider the lifecycle of the product in the Theory of Games. Originality/Value The performed research contributed to the development of the concept of establishment of information society and information economy as the next post-industrial stage of society’s development.