Chapter 2 Customer Information Processing and Decision-making in CTEs
| Year of publication: |
2020
|
|---|---|
| Authors: | Sudharshan, Devanathan |
| Published in: |
Marketing in customer technology environments : prospective customers and magical worlds. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-83909-602-0. - 2020, p. 17-47
|
| Subject: | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-83909-600-620201003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015089258