Chapter 2. The Advertising-Financed Business Model in Two-Sided Media Markets
Year of publication: |
2015
|
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Authors: | Anderson, Simon P. ; Jullien, Bruno |
Published in: |
Handbook of media economics ; volume 1. - Amsterdam : Elsevier, North Holland, ISBN 978-0-444-63691-1. - 2015, p. 41-90
|
Subject: | Two-sided markets | Ad-financed business model | Single-homing consumers | Competitive bottlenecks | Multi-homing consumers | Media see-saws | Advertising congestion | Genre choice | Equilibrium platform variety | Geschäftsmodell | Business model | Konsumentenverhalten | Consumer behaviour | Netzwerkökonomik | Network economics | Medienökonomik | Media economics | Engpass | Bottleneck | Theorie | Theory | Wettbewerb | Competition | Werbung | Advertising | Marktstruktur | Market structure | Produktdifferenzierung | Product differentiation |
Type of publication: | Article |
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Language: | English |
Other identifiers: | 10.1016/B978-0-444-62721-6.00002-0 [DOI] |
Classification: | D43 - Oligopoly and Other Forms of Market Imperfection ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; L13 - Oligopoly and Other Imperfect Markets ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; L86 - Information and Internet Services; Computer Software ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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