Chapter 8 Diffusion Patterns in Loyalty Programs
Year of publication: |
2016
|
---|---|
Authors: | Pimpão, Pedro ; Correia, Antónia ; Duque, João ; Zorrinho, Carlos |
Published in: |
Tourism and hospitality management. - Bingley, U.K. : Emerald, ISBN 978-1-78635-713-7. - 2016, p. 115-126
|
Subject: | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Innovationsdiffusion | Innovation diffusion | Hotellerie | Hotel industry | Wirtschaftsmodell | Economic model |
-
Diffusion patterns in loyalty programs
Pimpão, Pedro, (2016)
-
Proactive walking and overbooking with class dependent walk-out costs
Liang, Shuwen, (2023)
-
Lo, Ada Sau-Yee, (2014)
- More ...
-
Diffusion patterns in loyalty programs
Pimpão, Pedro, (2016)
-
Social diffusion and loyalty programs : a path to succeed
Pimpão, Pedro, (2018)
-
Exploring effects of hotel chain loyalty program
Pimpão, Pedro, (2014)
- More ...