Chapter 9 Virtually the Same: Understanding Consumer Experience in an Omnichannel Environment
| Year of publication: |
2021
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|---|---|
| Authors: | Reid, Louise F. ; Marvell, Alan ; Parker, Don ; Ward, Philippa |
| Published in: |
The value of design in retail and branding. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80071-581-3. - 2021, p. 123-135
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Virtuelle Realität | Virtual reality | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-579-020211010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015087027