Characteristics and roles of streamers in e-commerce live streaming

Shengliang Zhang, Chaoying Huang, Xiaodong Li and Ai Ren

Year of publication:	2022
Authors:	Zhang, Shengliang ; Huang, Chaoying ; Li, Xiaodong ; Ren, Ai
Subject:	e-commerce \| grounded theory \| Influencer marketing \| live streaming \| streamer \| Electronic Commerce \| E-commerce \| Grounded Theory \| Grounded theory \| Online-Handel \| Online retailing

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