Characteristics of computer usage and determinants of microcomputer success by agribusinesses

The characteristics of microcomputer usage and the determinants of successful computerization in agribusinesses were assessed. The results indicate that the agribusiness manager can influence the success of the system by becoming personally involved in its development. Organizational and managerial characteristics, such as firm size and the level of education of the manager, did not influence the success of the computer system, although they were related to the agribusiness' decision to adopt microcomputers.