Characteristics of Portrayed Emotions in Commercials: When Does What Is Shown in Ads Affect Viewers?
| Year of publication: |
1995
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|---|---|
| Authors: | Kamp, Edward ; Macinnis, Deborah J. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 35.1995, 6, p. 19-28
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