Characteristics that enhance training effectiveness in implementing technological change in sales strategy : a field-based exploratory study
Shikhar Sarin, Trina Sego, Ajay K. Kohli, and Goutam Challagalla
| Year of publication: |
2010
|
|---|---|
| Authors: | Sarin, Shikhar ; Sego, Trina ; Kohli, Ajay Kumar ; Challagalla, Goutam |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 30.2010, 2, p. 143-156
|
| Subject: | Vertrieb | Physical distribution | IT-gestütztes Marketing | Computer-assisted marketing | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Verkaufspersonal | Salespeople | Betriebliches Bildungsmanagement | Employer-provided training | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003981277