Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Zixuan Cheng and Kirk Plangger, Feng Cai, Colin L. Campbell and Leyland Pitt
| Year of publication: |
2023
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|---|---|
| Authors: | Cheng, Zixuan Mia ; Plangger, Kirk ; Cai, Feng ; Campbell, Colin L. ; Pitt, Leyland F. |
| Subject: | B2B relationships | B2B sales | B2B salespeople | Social media influencer | Social media strategies | B-to-B-Marketing | Business-to-business marketing | Social Web | Social web | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Influencer | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-11-2021-0922 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014226003