Checking the pulse of print media : fifty years of newspaper and magazine advertising research
Gergely Nyilasy; Karen Whitehill King; Leonard N. Reid; Scott C. Mcdonald
| Year of publication: |
2011
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|---|---|
| Authors: | Nyilasy, Gergely ; King, Karen Whitehill ; Reid, Leonard N. ; McDonald, Scott C. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 51.2011, Supp.1, p. 167-181
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| Subject: | Zeitung | Newspaper | Printwerbung | Print advertising | Presseverlag | Press publisher |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009126983