Children's use of brand symbolism: A consumer culture theory approach
Year of publication: |
2008
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Authors: | Nairn, Agnes ; Griffin, Christine ; Wicks, Patricia Gaya |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 5, p. 627-640
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