China-Marketing : Geschäftserfolg im Reich der Mitte
Andreas Tank
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Tank, Andreas |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Internationales Marketing | International marketing | China | Markteintrittsstrategie | Marktbearbeitung | Landeskunde | Auslandsmarkt |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Extent: | VIII, 44 S. Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-658-11031-4 ; 3-658-11031-7 ; 978-3-658-11032-1 |
| Other identifiers: | 10.1007/978-3-658-11032-1 [DOI] |
| Classification: | Marketing ; Außenwirtschaft: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014011229