China's growing consumer culture : implications for marketing strategy
Year of publication: |
2014
|
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Authors: | Taylor, Robert |
Published in: |
The globalisation of Chinese business : implications for multinational investors. - Oxford : Chandos Publ., ISBN 1-84334-768-7. - 2014, p. 205-225
|
Subject: | consumer culture | domestic consumption | urban-rural inequality | marketing strategy | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | China |
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