Choice Environment, Market Complexity, and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice
| Year of publication: |
2001
|
|---|---|
| Authors: | Swait, Joffre ; Adamowicz, Wiktor |
| Published in: |
Organizational Behavior and Human Decision Processes. - Elsevier, ISSN 0749-5978. - Vol. 86.2001, 2, p. 141-167
|
| Publisher: |
Elsevier |