A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts - A parsimonious random utility model for brands with multiple package sizes and nonlinear prices.
| Year of publication: |
2004
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| Authors: | Allenby, Greg M. ; Shively, Thomas S. ; Yang, Sha ; Garratt, Mark J. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 23.2004, 1, p. 95-108
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