Choice of non-monetary incentives and coupon redemption intention : monetary saving and price consciousness as moderators
Lawrence Hoc Nang Fong, Sunny Zhenzhen Nong, Daniel Leung, Ben Haobin Ye
| Year of publication: |
2021
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|---|---|
| Authors: | Fong, Lawrence Hoc Nang ; Nong, Sunny Zhenzhen ; Leung, Daniel ; Ye, Haobin |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 94.2021, p. 1-10
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| Subject: | Choice | Conditional moderated-mediation | Coupon redemption | Face value | Fast casual restaurant | Sales promotion | Verkaufsförderung | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Gastronomie | Restaurant industry | Sparen | Savings |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102816 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495012