Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
| Year of publication: |
2011
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|---|---|
| Authors: | Draganska, Michaela ; Klapper, Daniel |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 48.2011, 4, p. 653-670
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