Choice under incomplete information on incumbents : why consumers with stronger preferences are more likely to abandon their prior choices
Caglar Irmak, Thomas Kramer, Sankar Sen
| Year of publication: |
April 2017
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|---|---|
| Authors: | Irmak, Caglar ; Kramer, Thomas ; Sen, Sankar |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 2, p. 264-269
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| Subject: | Preference strength | Cognitive dissonance | Preliminary choices | Motivated reasoning | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Kognition | Cognition | Entscheidung | Decision | Unvollkommene Information | Incomplete information | Entscheidungstheorie | Decision theory | Experiment | Verhaltensökonomik | Behavioral economics | Entscheidung unter Unsicherheit | Decision under uncertainty |