Choosing a port: An analysis of containerized imports into the US

Using a unique data set of individual shipments, port characteristics, and actual freight charges, we examined potential factors within management controls that affect the attractiveness of a port for containerized shipments. We hypothesized that the importance placed on each factor varies by the size of the shipper. We find support for our hypotheses that large shippers emphasize the factors affecting speed of delivery more than the freight charges compared to small shippers. These findings have managerial implications because investments in port development would pay off depending on the fit between the type of investment and the customers’ needs.