Choosing attribute weights for item dissimilarity using clikstream data with an application to a product catalog map

Martijn Kagie, Michiel van Wezel and Patrick J.F. Groenen

Year of publication:	2008
Other Persons:	Kagie, Martijn (contributor) ; Wezel, Michiel van (contributor) ; Groenen, Patrick J. F. (contributor)
Publisher:	Rotterdam : ERIM
Subject:	Online-Handel \| Online retailing \| Produktinformation \| Product information \| Preis \| Price \| Vergleich \| Comparison \| Data Mining \| Data mining \| Digitale Plattform \| Digital platform

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