Choosing between hotels : impact of bimodal rating summary statistics and maximizing behavioral tendency
Ludovik Coba, Laurens Rook, Markus Zanker
| Year of publication: |
2020
|
|---|---|
| Authors: | Coba, Ludovik ; Rook, Laurens ; Zanker, Markus |
| Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 22.2020, 1, p. 167-186
|
| Subject: | e-Tourism | Rating summaries | Maximization | Conjoint analysis | Eye-tracking | Recommender systems | eWOM | Conjoint-Analyse | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40558-019-00156-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012226368