Choosing options for products : the effects of mixed bundling on consumers ̉inferences and choices
Rebecca W. Hamilton; Nevena T. Koukova
| Year of publication: |
2008
|
|---|---|
| Authors: | Hamilton, Rebecca W. ; Koukova, Nevena T. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 3, p. 423-433
|
| Subject: | Produktmanagement | Product management | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003758841