Choosing the Right Green Marketing Strategy - Green marketing has not fulfilled its initial promise, but companies can take a more effective approach if they realize that a one-size-fits-all strategy does not exist.
| Year of publication: |
2004
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|---|---|
| Authors: | Ginsberg, Jill Meredith ; Bloom, Paul N. |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 46.2004, 1, p. 79-95
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