Choosing the Right Metrics to Maximize Profitability and Shareholder Value
| Year of publication: |
2009
|
|---|---|
| Authors: | Petersen, J. Andrew ; McAlister, Leigh ; Reibstein, David J. ; Winer, Russell S. ; Kumar, V. ; Atkinson, Geoff |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 85.2009, 1, p. 95-112
|