Choosing the sure gain and the sure loss : uncertainty avoidance and the reflection effect
Subimal Chatterjee and Gizem Atav; Junhong Min and David Taylor
| Year of publication: |
2014
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|---|---|
| Authors: | Chatterjee, Subimal ; Atav, Gizem ; Min, Junhong ; Taylor, David |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 5, p. 351-359
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| Subject: | Uncertainty avoidance | Prospect Theory | Reflection effect | Risky choice | Prospect theory | Risiko | Risk | Entscheidung unter Risiko | Decision under risk | Risikopräferenz | Risk attitude | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010423849