Churn management and policy : measuring the effectiveness of fixed-mobile bundling on mobile subscriber retention

Myengja Yang

Year of publication:	2012
Authors:	Yang, Myengja
Published in:	The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 26.2013, 4, p. 170-185
Subject:	Telefon \| Telephone \| Mobiltelefon \| Mobile phone \| Leistungsbündel \| Bundling strategy \| Südkorea \| South Korea \| 2004-2011

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