Churn Management : Herausforderungen für den Handel
Heike Papenhoff und Karsten Lübke
| Year of publication: |
2013
|
|---|---|
| Authors: | Papenhoff, Heike ; Lübke, Karsten |
| Published in: |
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation. - Wiesbaden : Springer Gabler, ISBN 3-8349-4175-1. - 2013, p. 197-206
|
| Subject: | Einzelhandel | Retail trade | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009672884