Churn-Management im Kontext des Relationship-Marketing : am Beispiel eines Internet-Dienstleisters
vorgelegt von Edith Rüger
| Year of publication: |
2003
|
|---|---|
| Authors: | Rüger, Edith |
| Subject: | Online-Dienst | Kundenmanagement | Beziehungsmanagement | Kundenanalyse | Abwanderung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 334 S. graph. Darst. 30 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Vallendar, Wiss. Hochsch. für Unternehmensführung, Diss., 2003 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002064640