Churn management in telecommunications : hybrid approach using cluster analysis and decision trees
Year of publication: |
2021
|
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Authors: | Pejić Bach, Mirjana ; Pivar, Jasmina ; Jaković, Božidar |
Published in: |
Journal of risk and financial management : JRFM. - Basel : MDPI, ISSN 1911-8074, ZDB-ID 2739117-6. - Vol. 14.2021, 11, Art.-No. 544, p. 1-25
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Subject: | churn | telecommunications | clustering | k-means | market segmentation | prediction | decision trees | CHAID | Clusteranalyse | Cluster analysis | Entscheidungsbaum | Decision tree | Telekommunikation | Telecommunications | Marktsegmentierung | Market segmentation | Telekommunikationssektor | Telecommunications industry | Data Mining | Data mining | Regionales Cluster | Regional cluster |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/jrfm14110544 [DOI] hdl:10419/258647 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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