Circulation of loyalty : relationships between mobile instant messenger and offline character emoticon store
Junghwan Kim, Mideum Choi, ShinYoung Hwang
| Year of publication: |
2019
|
|---|---|
| Authors: | Kim, Junghwan ; Choi, Mideum ; Hwang, ShinYoung |
| Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 43.2019, 10, p. 1-11
|
| Subject: | Mobile instant messenger (mIM) | Character business | Flagship stores | Loyalty | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.telpol.2019.101851 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012250518