Citizen brands : putting society at the heart of your business
Michael Willmott
| Year of publication: |
2001
|
|---|---|
| Authors: | Willmott, Michael |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Social responsibility of business | Brand name products | Product management | Unternehmen | Soziale Verantwortung | Markenpolitik | Produktmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 260 S. : graph. Darst. 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-471-49212-4 |
| Classification: | Philosophie und Theorie der Betriebswirtschaft |
| Source: |
Persistent link: https://www.econbiz.de/10004731630