Citizen brands : putting society at the heart of your business
Year of publication: |
2001
|
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Authors: | Willmott, Michael |
Publisher: |
Chichester [u.a.] : Wiley |
Subject: | Social responsibility of business | Brand name products | Product management | Unternehmen | Soziale Verantwortung | Markenpolitik | Produktmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Creating a world without poverty : social business and the future of capitalism
Yunus, Muhammad, (2007)
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Corporate social responsibility : doing the most good for your company and your cause
Kotler, Philip, (2004)
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The support economy : why corporations are failing individuals and the next episode of capitalism
Zuboff, Shoshana, (2003)
- More ...
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Flatters, Paul, (2009)
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Flatters, Paul, (2009)
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Flatters, Paul, (2009)
- More ...