City brand challenge 101 : Sharjah in a globalised UAE context
Year of publication: |
2013
|
---|---|
Authors: | Madichie, Nnamdi O. ; Madichie, Lynda |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804X. - Vol. 11.2013, 1, p. 63-85
|
Subject: | Stadtmarketing | Markenpolitik | Vereinigte Arabische Emirate |
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