Claims auf Lebensmitteln und Involvement : eine Untersuchung mit Hilfe realitätsnah gestalteter Choice Experiments

Jessica Aschemann-Witzel

Year of publication:	2009 ; 1. Aufl.
Authors:	Aschemann-Witzel, Jessica
Publisher:	Frankfurt am Main [u. a. ] : Lang
Subject:	Involvement \| Lebensmittelkonsum \| Food consumption \| Konsumentenverhalten \| Consumer behaviour \| Verbraucherschutz \| Consumer protection \| Werbepsychologie \| Psychology of advertising \| Experiment \| Deutschland \| Germany \| Industriestaaten \| Lebensmittel \| Verbraucherinformation \| Beteiligtsein \| Kaufverhalten
Description of contents:	Table of Contents [gbv.de]

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