Clash of reputation and status in online reviews
Hyejin Mun, Chul Ho Lee, Hyunju Jung, Ceran Yasin
| Year of publication: |
2023
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|---|---|
| Authors: | Mun, Hyejin ; Lee, Chul Ho ; Jung, Hyunju ; Yasin, Ceran |
| Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 24.2023, 1, p. 55-77
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| Subject: | e-WoM | Reputation | Status | Subjectivity | Firmenimage | Corporate reputation | Virales Marketing | Viral marketing | Sozialer Status | Social status | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10799-022-00374-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252009