Classic failures in product marketing : marketing principles violations and how to avoid them
Donald W. Hendon
| Year of publication: |
1989
|
|---|---|
| Authors: | Hendon, Donald W. |
| Publisher: |
New York [u.a.] : Quorum Books |
| Subject: | Produktmarketing | Fehler |
| Extent: | 205 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-89930-304-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004113044