Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Consumer Effects
Year of publication: |
1994
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Authors: | Stern, Barbara B. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 20.1994, 4, p. 601-615
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