Classification and selection of consumer purchase behaviour models
Reinhold Decker ; Wolfgang Gaul
| Year of publication: |
1989
|
|---|---|
| Authors: | Decker, Reinhold ; Gaul, Wolfgang |
| Publisher: |
Karlsruhe |
| Subject: | Verbraucherverhalten | Kaufverhalten | Modellierung |
| Extent: | [11] Bl. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: |
Persistent link: https://www.econbiz.de/10004940845