Classification of customer loyalty based on Hidden Markov Model
Huizhang Shen; Jidi Zhao
| Year of publication: |
2006
|
|---|---|
| Authors: | Shen, Huizhang ; Zhao, Jidi |
| Published in: |
International journal of internet and enterprise management : IJIEM. - Olney : Inderscience Enterprises, ISSN 1476-1300, ZDB-ID 2148430-2. - Vol. 4.2006, 1, p. 54-67
|
| Subject: | Markov-Kette | Markov chain | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Klassifikation | Classification |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003910712