Classifying bloggers based on content creation approaches : implications for influencers marketing strategies
Beatrice Ietto and Federica Pascucci
| Year of publication: |
2023
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|---|---|
| Authors: | Ietto, Beatrice ; Pascucci, Federica |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 18.2023, 4, p. 335-358
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| Subject: | blog marketing | netnography | music industry | influencers | influencer marketing | taxonomies | classifications | cultural intermediaries | Influencer | Marketingmanagement | Marketing management | Musikwirtschaft | Music industry | Social Web | Social web | Klassifikation | Classification | Web 2.0-Technologien | Web 2.0 technologies | Marketing | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2023.131255 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014318352