Classifying early product life cycle forms via a diffusion model : problems and prospects

Siva K. Balasubramanian ; Amit K. Ghosh

Year of publication:	1992
Authors:	Balasubramanian, Siva Kumar
Other Persons:	Ghosh, Amit K. (contributor)
Published in:	International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 9.1992, 4, p. 345-352
Subject:	Produktlebenszyklus \| Product life cycle \| Theorie \| Theory

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