Classifying shoppers by their shopping-trip behaviour: A polythetic-divisive method
| Year of publication: |
1996
|
|---|---|
| Authors: | Uncles, Mark D. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 14.1996, 1, p. 35-44
|