Click-through rate prediction with multi-behavior sequences and shared interest learning
Bei Jin, Tan Cheng, Yunjie Calvin Xu, Wenqiang Jin
| Year of publication: |
2025
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| Authors: | Jin, Bei ; Cheng, Tan ; Xu, Yunjie ; Jin, Wenqiang |
| Published in: |
Information & management : the international journal of information systems applications. - Amsterdam [u.a.] : Elsevier Science, ISSN 1872-7530, ZDB-ID 2013193-8. - Vol. 62.2025, 6, Art.-No. 104177, p. 1-14
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| Subject: | Click-through rate prediction | Computational advertising | Graph neural network | Marketing technology | Multi-behavior sequences | Prognoseverfahren | Forecasting model | Theorie | Theory | Neuronale Netze | Neural networks | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2025.104177 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015432884