Climb or jump : status-based seeding in user-generated content networks
Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl
| Year of publication: |
2019
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|---|---|
| Authors: | Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 3, p. 361-378
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| Subject: | influencer marketing | seeding | social networking | unpaid endorsements | user-generated content networks | Social Web | Social web | Soziales Netzwerk | Social network | Unternehmensnetzwerk | Business network | Kundenintegration | Customer integration | Influencer | Web 2.0-Technologien | Web 2.0 technologies | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243718824081 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177412