Closing the marketing capabilities gap
Year of publication: |
2011
|
---|---|
Authors: | Day, George S. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 4, p. 183-195
|
Subject: | Marketingmanagement | Marketing management | Anpassung | Adjustment | Lernende Organisation | Learning organization | Dynamische Kompetenzen | Dynamic capabilities |
-
The role of absorptive capability on born-global performance
Rodríguez-Serrano, M. Ángeles, (2015)
-
Catching dynamic capabilities through market-oriented networks
Monferrer, Diego, (2015)
-
Capabilities for market-shaping : triggering and facilitating increased value creation
Nenonen, Suvi, (2019)
- More ...
-
Day, George S., (2001)
-
Schoemaker, Paul J.H., (2020)
-
Innovating how innovation works at Procter & Gamble
Day, George S., (2021)
- More ...