Cloud Computing : Business Perspectives, Benefits and Challenges for Small and Medium Enterprises (Case of Latvia)

Cloud computing (СС) is a recent and significant trend in Information and Communication Technology (ICT) usage paradigm. The research attempts to evaluate the current situation of CC deployment in Latvia and investigate how CС services can improve business performance of Latvian Small and Medium Enterprise (SME) in various industries. The aim of the research is to identify the main factors motivating and influencing the adoption of CC services in Latvian SME, understanding the concept, benefits, and challenges of CC, it's impact on business performance and future perspective. This exploratory research paper tries to answer the following research questions: to what extent CC services are familiar to Latvian SMEs and how are they using CC services; what is the impact of CC usage on business performance and what is the potential and future foreseen of cloud computing services at Latvian SMEs in various industries. To attain the goal and objectives of the research the theoretical literature review is made and exploratory, descriptive mixed approach is applied for further research. The research was made during period 2016 April – June. This study provides insights and recommendations to SME, ICT vendors, service providers, government agencies, researchers and students