Clustering and Networking SMEs - The Win-Win-Win Model - Case Study : Local Quality Contacts in Greece - Case of Lakonia

The paper deals with the local networks and/or European clusters (the SMEs networking at local level and clustering at the European level). It focuses on ‘steps’ towards clustering and networking SMEs in the frame of a public involvement and/or sensitization process. SMEs’ capacity building and bargaining are the key factors of clustering and/or networking at local or European level, thus introducing a different approach towards both the integrated sustainable development and the social cohesion. A win-win-win methodological approach is necessary for SMEs networking and clustering to succeed. Based on instant ‘SMEs reflection’, win-win-win approach provides us with the social perspective of negotiating under globalization conditions. ‘Local Quality Contracts’ (case study Lakonia. N-E Peloponnesos) paradigm may be a ‘grass-roots’ perception, based on the win-win-win methodology