Clustering and segmentation
volume editors: Yoram “Jerry” Wind, Arun K. Jain ; contributors: Howard R. Moskowitz, Phipps Arabie, Frank J. Carmone
| Year of publication: |
2017
|
|---|---|
| Authors: | Green, Paul E. ; Moskowitz, Howard R. ; Arabie, Phipps ; Carmone, Frank J. |
| Other Persons: | Wind, Yoram (ed.) ; Jain, Arun K. (ed.) ; Sheth, Jagdish N. (ed.) |
| Published in: |
Legends in marketing: Paul E. Green ; volume 2
|
| Publisher: |
Los Angeles : SAGE |
| Subject: | Paul E. Green | Marketingtheorie | Marketing theory | Marktsegmentierung | Market segmentation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xlviii, 399 Seiten Illustrationen |
|---|---|
| Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 10 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors ; Festschrift |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011634248